Marketing Manager
Job Type
Company Overview
At Metawolf Solar, we firmly believe in the power of the sun, the ultimate source of all energy - infinite, clean, and freely available. This boundless potential of solar energy fuels our purpose: we strive to create a solar-based energy-efficient ecosystem for a carbon-free world. Backed by German engineering excellence, and an international team of experts, Metawolf Solar is committed to pushing the boundaries of innovation and producing solar products and systems that help improve the way solar energy is produced, managed and used, and acclerate the world’s transition from fossil energy to clean and renewable energy. (www.metawolf-solar.com)
Metawolf Solar is a 100% subsidiary of Meta Wolf AG, a Frankfurt-listed global organization specializing in building material trading, ecommerce and smart energy solutions. Headquartered in Hungen, Germany, the company has operations in Germany, Singapore, China, India and Thailand, serving customers in over 20 countries. We are committed to leading the digital transformation and energy transition of the building and infrastructure sector through innovative technologies such as Web3, AI, IoT, and smart energy solutions to create a better world for all. (www.metawolf-solar.com)
Key Responsibilities
Develop and Execute Marketing Activities: Plan, develop, and implement marketing strategies, campaigns, and initiatives to increase brand awareness and generate leads within the German market.
Social Media Management: Manage and maintain all company social media channels in the German language. Create engaging content, monitor engagement, and drive audience growth.
Content Development: Collaborate with the content team to create and translate marketing content for the company's website and other marketing materials, ensuring they are available in both English and German to cater to a broader audience.
Event Organization: Plan and organize marketing events such as tradeshows, conferences, and seminars in Germany to promote the company's products/services and establish a strong presence in the market.
Advertising Campaigns: Strategize, execute, and optimize advertising campaigns such as Google advertising and social media advertising in German language to reach and engage with the target audience effectively.
Email Marketing: Develop and execute email marketing campaigns in the German market, including newsletter creation, segmentation, and performance analysis.
Marketing Collaterals: Create or translate marketing materials and collaterals for the sales team to support their efforts in Germany.
Media Relationship Management: Cultivate and maintain relationships with media outlets, journalists, and relevant industry partners in Germany to enhance the company's visibility and coverage.
International Support: Collaborate with the Marketing Director in the development, orchestration, and execution of comprehensive national and international marketing plans.
Qualifications
Bachelor's or master’s degree in Marketing, Business, Public Relations or a related field.
Around 3-5 years’ working experience in marketing, preferably with experience in marketing agency or renewable energy sector.
Proficiency in both English and German (spoken and written).
Demonstrated experience in digital marketing, social media management, advertising campaigns, as well as event planning and management.
Ability to work independently and as part of a team.
Analytical mindset with the ability to track and measure marketing performance.
Strong project management and organizational skills.
Creative thinking and problem-solving abilities.
If you are interested in this position and meet the qualifications, please submit your resume and a cover letter to vibee.li@metawolf.com